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Into The Beard was created by two childhood friends from the Jura who were passionate about the mountains and wide open spaces and who had always dreamed of moving to the Alps. They realised that there were few cosmetics dedicated to beards, and even fewer natural products, so they made their own.
Into the Beard’s products are made in the French Alps with natural and organic ingredients with the help of local farmers and partners. The idea is to offer simple, healthy, effective, and easy-to-use formulas.
Into the Beard's commitment also extends to protecting the environment - it is a member of the 1% for the Planet association and a Cosmébio member. "Nature gives us so much, it's time to give back. This is our mantra.”