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OUR STANDARDS

Consciously led to do better

From the ground up, we created Burke & Keen with the idea that a balanced and positive set of values would lead to better results. At the heart of our business practices and customer experiences, we prioritize sustainability and quality. Read more below about our standards and what sets us apart. 

Our Standards - Sustainability

Sustainability that feels (and looks) good

We believe positive societal impact comes from taking small and continual steps in our everyday lives. It doesn't have to be so difficult or '100% perfect' to do good. We can make a big difference by just being aware of our lifestyle choices. At Burke & Keen, we want to make it simple for consumers to make better choices.

We handpick like-minded brands and partners that prioritize sustainable manufacturing processes, zero-waste standards, and cruelty-free practices. We care about reducing throw-away plastics, using eco-friendly packaging and inks, and supporting reforestation. So far, Burke & Keen has planted more trees than we have used for our packaging, yay! 

Quality ingredients for long-term health

What goes on your skin should be safe and healthy on the outside, and on the inside too. That is why we only sell products made in Europe that adhere to the strict standards of The EU Cosmetics Directive (76/768/EEC), which bans 1,328 chemicals from cosmetics. EU law requires pre-market safety assessments of cosmetics, mandatory registration of cosmetic products, prohibits animal testing for cosmetic purposes, and more.

At Burke & Keen, we think we can do even more by making the standards better. We prioritize and handpick products that contain plant-derived, organic, and vegan ingredients that use sustainability practices whenever possible for added health and environmental benefits. 

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Superior and reliable performance

Quality and performance should never have to be compromised when choosing natural grooming and skincare products. The products we sell are meant to be used for an extended time to avoid excess waste (like reusable razors and shaving brushes) or they are used on a regular basis (think shaving creams and soaps). Our experts thoroughly test products to ensure that they pass the quality assurance check, but mostly we rely on our customers (or "amazing men") to tell us themselves what they think about our products. Because after all, it is about you, not us.

Community minded

Local businesses, big and small, are at the heart of our communities. Supporting local producers in Europe helps businesses and communities thrive economically. They are also better for the environment as they tend to support locally sourced materials and have a smaller carbon footprint than larger companies. As it is not always convenient to buy local from the many EU countries, Burke & Keen is a digital marketplace where customers can easily find quality local producers all in one place.

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